The BUSINESS CASE
business case
The business case for the Crystella Sparkling Water system is clear. Let us help you improve your profitability
Boost Your Bottom Line
Introduction
In the ever-evolving world of hospitality and workplace amenities, businesses are constantly seeking ways to improve their offerings while keeping costs in check. One solution that appeals to a wide range of businesses, including cafés, restaurants, offices, and hotels, is the adoption of on-tap sparkling water systems. This article will explore the advantages of switching to Crystella’s on-tap sparkling water solution, both as a revenue-generating product and as a complimentary offering, highlighting the benefits for clients, staff, and the bottom line.
The Business Case for On-Tap Sparkling Water
Cost Savings and Profit Potential
Whether you choose to sell on-tap sparkling water or offer it at no charge, the low cost of a Crystella re-fillable bottle, is as low as $0.13 cents, when compared to up to $3.50 for an imported bottle. This difference presents a significant cost reduction. This translates to increased profits if you sell the water or a more attractive value proposition if provided for free, which is possible given its low cost.
Most of Crystella’s clients choose to sell their sparkling water for around $4.00, which translates to a saving for their clients and an increase in profits which can be more than $2.00 per bottle.
Our smallest clients, typically cafes with about 20 seats would sell about 48 bottles per week and would add more than $500 in profit per month to their bottom line. Our larger clients, with on average 50-100 seats, can expect to add more than $1000 per month to their bottom line. These conservative estimates alone are sufficient to make the business case to switch to Crystella’s on-tap sparkling solutions.
Operational Efficient
No more time spent ordering stock, offloading trucks, re-stocking fridges and disposing of waste. The need for additional space under your counter, in your fridge and in your storeroom is also eliminated. These costs, sometimes hidden from your accounting system, can be significant to your business’s overall health.
Level-UP
Attracting Eco-Conscious Customers and Employees
Offering on-tap sparkling water appeals to an increasingly environmentally conscious audience, helping you attract and retain clients and staff who prioritise sustainability. This increases your overall brand proposition and customer and staff loyalty.
Standing Out from the Crowd
By providing on-tap sparkling water, you differentiate your business from competitors who only offer imported options, which are costly and negatively impact the planet. Society no longer accepts and supports businesses who show little care for the environment.
Enhanced Customer and Employee Experience
Offering a customizable, fresh, and eco-friendly product enhances the overall experience for both customers and employees, leading to increased satisfaction and loyalty.
Conclusion
The business case for incorporating on-tap sparkling water into your hospitality business or workplace is undeniable. The cost savings, environmental benefits, and improved customer and employee satisfaction make it an ideal choice for businesses looking to enhance their offerings, reduce expenses, and create a more sustainable operation. By embracing this innovative and eco-friendly solution, you can set your business apart from the competition and provide a better experience for clients and staff alike.
With Crystella’s sparkling water system, your business can efficiently eliminate the need for single-use plastic and glass bottles. This sustainable solution reduces your environmental impact while providing unlimited filtered, chilled still and sparkling water on demand.
PROFITS AND THE PLANET
Environmentally Friendly
On-tap sparkling water systems eliminate the need for plastic bottles and reduce the transportation costs and emissions associated with importing bottled water, resulting in a more sustainable business model and a better overall impression in the eyes of your customers and staff.
TESTIMONIALS
“We required a more sustainable solution to remove single-use plastic bottles while maintaining a premium brand and a better cost position.”
“We researched the market and felt Crystella offered personal service with everything we required. Their team of professionals analysed our short and long-term business needs, and then demonstrated and recommended the product solutions best suitable for our business and its growth.”
“We now have a sustainable solution with refillable glass bottles, plus it costs us a fraction of what it used to cost for unlimited sparkling water.”
“A worthwhile transition to on-tap sparkling water. A solution that has saved us a fortune and make it easy for our business.”
MISCREANTS CAFE
“Our clients at City Cave Float & Wellness Centres are mostly health conscious and prefer sustainable solutions for Sparkling Water: No Single-use plastic bottles. We were impressed with the efficient after-sales service. Our machine malfunctioned, so we called Crystella Service. It was attended to the next day and we were back running quickly. No hassle, no fuss, just exceptional service.?
CITY CAVE
“Speedos Cafe is one of the busiest Cafes on the busiest beach in Australia, Bondi Beach. We loved the fact that Crystella cares about our business. Easy to work with, friendly and reliable service, quick to respond. We felt that Crystella was always available with their personal and professional service. We have been with Crystella for over four years and would not change.”
SPEEDOS CAFE
“The day Crystella approached us helped us save costs and protect the environment. There is such a cost saving to the business as well as no longer having to store full bottles and dispose of all the empty bottles. Their service has been very prompt and efficient over the years. I have recommended to all my business associates to change to Crystella.”
SQUIRES LOFT
“We used to offer Chilled water from containers that required refilling manually. Our staff were constantly having to fill water & ice into these containers to ensure water was always cold. The switch to Crystella was made easy by their efficient assistance in finding the correct compact on-tap solution in the tight space we required. The water is now always chilled and ready to pour. Crystella team were personable and professional. Repeat customers now complement us on making their experience a whole lot better.”
THE COFFEE CLUB
“The Crystella rental solution, was an easy decision. On-tap sparkling water, always cold, always ready. We no longer have to plan ahead for sparkling water, it is always available. We now realise how much time, cost, energy we wasted on bottled Sparkling Water. We let Crystella look after our Sparkling Water whilst we look after our business. System is fully maintained with ongoing service. All we have to do is fill bottles with Sparkling water. Truly Sparkling water made easy.”
EAST AVENUE EXPRESSO
GET IN TOUCH
Thirsty for bubbly or still eco-friendly water on demand?
Crystella’s on-tap systems offer refreshing sparkling and still chilled water, plus free delivery and installation with rentals.
See our free cylinder delivery and recycling options.
Talk to us today about a solution for you.
Become the sustainability champion you were meant to be and allow your customers and staff to enjoy chilled still or sparkling water on tap. Email us today.
Discover how Crystella’s still and sparkling water taps can elevate your business as a sustainability champion. Call us today.
Get a demonstration of our system and talk to us about what will work best in your space. Schedule and appointment
Let us help you elevate your workspace with our on-tap solutions.
We’d love to have you visit our showroom and see the benefits of our still and sparkling water solutions in person.
FAQs
Crystella is an Australian owned company, backed by Bromic Pty Ltd. Crystella is a solutions based water business with a core focus on supplying high quality premium still and sparkling water machines to the hospitality and workplace sectors. Its core values are Sustainability and Authenticity.
Crystella systems help businesses increase profitability, eliminate single-use plastics and increase operational efficiency.
On-tap Australian sparkling water is filtered and purified still water infused with carbon dioxide gas. The carbon dioxide gives the water distinctive bubbles and sparkle with a refreshing taste.
Aside from being refreshing and delicious, sparkling water is a great source of hydration that cleanses the palate and aids digestion. In addition, sparkling water can reduce the chances of bloating and gas. Since it contains no calories or sugar, it’s great for those who miss bubbly sodas. Furthermore, on-tap sparkling water is environmentally friendly, as it doesn’t use plastic bottles. With so many benefits, it’s no wonder that sparkling water is becoming the drink of choice for health-conscious Australians.
There is no definitive answer to whether Australian tap water is better than bottled water. Australian tap water once filtered is some of the best water in the world and is highly regulated. Bottled water however, can be bottled anywhere by any organisation in any country. Additionally the bottled water supply chain and single-use plastics negatively impact’s our planet.
Plastic bottles are manufactured from chemicals such as PET and may contain elements, such as BPA which can be detrimental to ones health.
Sparkling water on-tap systems are connected to your water supply, which is then chilled and filtered to remove remove impurities from the tap water, so you can be sure you’re getting delicious and clean still and sparkling water every time.
This system is also connected to a CO2 gas cylinder for carbonation and sparkle. When you want sparkling water, simply open the sparkling water tap and let the water flow. The CO2 bubbles up and combines with the water to create sparkling water.
All cylinders purchased entitle you to recycle credits for the same number of cylinders to be picked up and returned for recycling.
Example:
Recycle Pickup:
Log into your Crystella Account to redeem your credits and to book your pickup. Your empty Cylinders will be picked up from the shipping address, Mon-Fri. Unfortunately we cannot advise the time of pickup as this depends on address.
EXPIRY OF CREDITS (12 months)
Credits for return recycle expire after 12 months from purchase of Cylinders from Crystella.
Example:
Our cutting-edge, always on-tap systems deliver chilled still and sparkling water for office, workplaces and the hospitality industry, eliminating the reliance on single-use plastic bottles and minimising the costs associated with bottled water and their supply chains.
